Bottled Water is Tap Water Redux

An editorial titled In Praise of Tap Water ran in the August 1st NY Times.

" ... if you choose to get your recommended eight glasses a day from bottled water, you could spend up to $1,400 annually. The same amount of tap water would cost about 49 cents."

A day later, a full page ad appeared (click here for a PDF of the ad) from BottledWater.org, the site for the International Bottled Water Association trade group, touting the good things about having water in a bottle so you can take it with you.

I agree. A reusable bottle, filled with tap water, would be the easiest, cheapest and most environmentally friendly way to go. The only person who might disagree would be an IBWA member who wants to make me pay a dollar or more for my pennies-a-glass ordinary, boring tap water. How else could those poor business people afford the full page ad in the Times and the San Francisco Chronicle this past week?

Above: "Oh, there's Fred, inconspicuously consuming again."