Tuesday, September 18, 2012

The Washed Out Trailer for RAIDERS OF THE LOST ARK: THE IMAX EXPERIENCE

There are people who go to the movies and people who don't go so much. One way to get more people to go is to spiff up an old movie. As you may know, RAIDERS OF THE LOST ARK (1981) has been rereleased as a big deal IMAX event.

If you have streaming content for your TV, there's a channel called Flixster. Flixster has nothing but trailers for movies and sure enough, there's one for RAIDERS. One problem: it's a really old, washed out trailer.

If you look at the trailer below, you'll see that it's off the mark too. There's no sense of the humor or characters of the movie. It looks like a standard shoot-'em-up. To use this bit of thirty year old, faded film to promote "the IMAX experience" is laughable. But that's the official preview you get on Flixster!


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