Ed Catmull: "Creativity, Inc.: Overcoming The Unseen Forces That Stand In The Way Of True Inspiration"

Here's a 50 minute podcast interview with the co-founder of Pixar, Ed Catmull, who talks about how to harness creativity. The most fascinating aspect is a lot of the talk is about how best to sustain creativity over time. Sure, it's one thing to get a great hit (TOY STORY), but how do you maintain a stream of good ideas over time; over a lifetime? How do you “make the best in us possible?"

Making mistakes helps, he says.



Diane Rehm interviewed Ed Catmull on May 5, 2014.



Link to audio:



Ed Catmull: "Creativity, Inc.: Overcoming The Unseen Forces That Stand In The Way Of True Inspiration"



The book CREATIVITY INC.: OVERCOMING THE UNSEEN FORCES THAT STAND IN THE WAY OF TRUE INSPIRATION by Ed Catmull and Amy Wallace was published last month by Random House. A preview is here.