$2,700,000 was appropriated by the congress in 1962 to launch a massive "Visit USA" program. Here are some of the actual posters (upper right) and some wonderful inky drawings by prolific illustrator Bill Charmatz (1925-2005) "supplement the posters of the United States Travel Service on these pages, to remind any latter-day Columbus of what he should be prepared to discover."
This originally appeared in HORIZON "A Magazine of the Arts," which was actually a slim, bimonthly hardcover published from 1958 to 1989, first by American Heritage and then by Boone, Inc. I believe the material here is copyright American Heritage.
Thursday, December 15, 2016
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