Mid century modern cartoon art is alive and well in this 1964 edition of the Metropolitan Cook Book, which is copyright that year by the Metropolitan Life Insurance Company. Their home office in New York, NY had been there since 1868 and they had over 1,000 offices in the USA and Canada. This 66 page booklet was, I assume, a giveaway.
It's worth noting that when the call went out for illustrations, it was met by an uncredited artist who was obliged to anthropomorphize all of the drawings of meat and vegetables in the darn thing. Salads, coffee, fish, vegetables, etc. are all very, very happy to be eaten. Ecstatic, even. Take a look below at most all of the drawings which I have laboriously scanned for your enjoyment. Do you like those three happy pieces of toast on the cover up there (middle, left)? Then you'll love the rest of these drawings. Are the yeast breads suggestive? How can those three mean little fish in their fishbowl laugh so heartily at the big fish on the platter? I don't know. I'm too busy smiling at these.
No comments:
Post a Comment