Wednesday, August 28, 2019

"Mine Son, the Sam-U-Rai" by Hubert Bermont



Here's a 1965 paperback full of Hokusai prints (this is a good thing) with "funny" captions by Hubert Bermont. The result, which places Jewish stereotyped dialogue into the mouths of these 19th century Japanese men and women, was published by Pocket Books. It's an oddity; a novelty paperback whose appeal has not aged well (to be kind). I hesitated sharing this, since it's offensive. But there was a time when a venture like this was considered "a book that will make money." Some humor ages well, some doesn't. I thought it was pretty interesting, as an historic piece.

Hubert Bermont, an NYU gradaute and a WWII veteran who was awarded the purple heart, was a lover of books. So much so, that he ran Brentano's Bookstores in Washington, DC from 1957 to 1967. He would become a consultant, writer, and publisher. He is best known for a series of books on (what else?) business consulting.











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