I would have had this up before now but when I updated my IOS, my Photoshop needed a newer version of Java, which I downloaded but it still didn't work. So I figured out another way to get scans done.
Honestly, anyone reading Farm Journal (or doing anything else) in 1947 would read that above paragraph as utter gobbledygook. But a lot has changed since then, huh?
Here are some illustrated ads and cartoons from the September 1947 issue of Farm Journal, the "World's Largest Rural Magazine." The circulation was 2,650,000. The magazine was published monthly out of Farm Journal, Inc., in Philadelphia. It's copyright by Farm Journal, Inc. It began publication in 1877 "for farmers in bountiful agricultural regions within a day's ride of the publication's office in Philadelphia." The magazine is still published today. I bought this at a small secondhand shop on the Maine/New Brunswick border, just south of Calais.
Robert C. Dell, who signed his cartoons "R.C. Dell." He lived in the Chicago area, and cartooned for pulp magazines (drawing some risque cartoons sometimes) and was also selling to major markets, including Esquire Magazine, The Saturday Evening Post and Collier's.
Below is a cartoon by "Max." I don't know who a lot of these cartoonists are. A lot of them tended to specialize in these niche markets and never or rarely appeared in the major magazines.
Cartoons make ads better.
Roy Carling:
Some good movies are out!
W. Walter “Cal” Calvert was a Bucks County (PA) artist and illustrator. “Cal” Illustrated and created hundreds of covers for the magazines Saturday Evening Post, Bucks County Traveler, Country Gentleman, Sports Afield, Bell Telephone News, Pennsylvania Railroad, and others.
I can't see the artist's signature at all here. Maybe it's Dwig? [Edit: It IS Dwig. Thanks to D.D. Degg for the information.]
The one and only Reamer Keller:
More R.C. Dell, who had a great signature, huh?
Not from this issue of Farm Journal: here's a fun self portrait of R.C. Dell, drawn using the letters of his name:
Graham Hunter, a journeyman cartoonist whose clients included The Saturday Evening Post, Argosy and other markets:
Big pharma hates this idea I'm sure!
Glueck (?) is a name I see in the smaller markets, but no other information is out there that I can find.
[Edit: "Glueck" is Bob Glueckstein. Thanks for the ID Larry Rippee! Glueck was "a minor market whiz, was one of those capable knocking out a batch of 10 to 15 cartoons in a couple hours for an obscure trade journal and sell most of them," says Dick Buchanan. Dick shares scans of Glueck's "How I Create Humor?" column from The Information Guide, the trade journal for cartoonists published George Hartman in the late 1950’s and 1960’s at this link here. Thanks, Dick!]
A Steig ad:
Uncredited except for the "M:"
Looks like Billy Mumy from that Twilight Zone episode!
A cartoonist named Dobbs, no other information:
It took me a couple seconds to "get" this R.C. Dell cartoon:
Sometimes cartoons are inadvertently scary looking:
-- Edited from a July 27, 2018 blog entry.
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