Web Developer Steve Gadlin had an idea for a company where he draws cats for $10 each.
As Jen Sabella describes it for HuffPo:
While drawing felines is not a typical business venture, Gadlin figured that "I Want To Draw A Cat For You" would be low maintenance. All he needed was some paper, a few Sharpies and a website. Gadlin works as a web developer for WCIU/Weigel Broadcasting by day, so the site was easy enough. Then he made a commercial:
He approached Groupon, a social media company the specializes in letting people know about interesting deals thru Twitter, email, Facebook, etc. It was a success.
"I submitted this deal to them," he told HuffPost Chicago. "I just pretended that this was a very legitimate business...that draws cats for ten bucks."
A Groupon sales rep got in touch with Gadlin, and loved the idea. While some higher-ups resisted, Gadlin's cat art offer ended up as a Santa Cruz side deal...$3 cat drawings on Cyber Monday.
Initially, he expected to sell maybe 20 or 30 drawings through Groupon. That was not the case, and the deal ended up selling out. Now, he has more than 1,000 cats to draw.
The rest is at HuffPo.