(Pasadena, CA / May 1, 2014) Californians have ordered half of the newest special interest license plates needed for the DMV to start production. The plate, available for pre-order at snoopyplate.com, features a reproduction of an original drawing of Snoopy by Peanuts cartoonist Charles Schulz.
A halftime show was held at Kidspace Children's Museum, near Pasadena's historic Rose Bowl, yesterday to celebrate the progress and help move the ball closer to the finish line of 7,500 plates!
Proceeds from sales will establish a competitive grant program to be administered by the California Cultural and Historical Endowment (CCHE) to support California's museums. The Department of Motor Vehicles (DMV) will begin issuing the Snoopy license plates upon receipt of 7,500 paid applications. Sequential plates (plates with random numbers and letters) are $50, personalized plates are $98. Personalized plates help California even more, by funding the Environmental License Plate fund.
The Snoopy plate is also an opportunity to commemorate Santa Rosa cartoonist and cultural icon Charles Schulz. Jean Schulz, the widow of Peanuts cartoonist Charles Schulz, the Schulz family, and Peanuts Worldwide are generously allowing access to the original drawing for this special plate.