Case in point: "The Most Important Person" cartoons. These little (3 and a half minutes apiece) cartoons were moralistic and educational. They were distributed by Encyclopedia Brittannica. Local stations would air them from time to time. I think I saw them on Saturday morning.
Each short had a story and a lesson for kids. This one is called "I'm the Only Me!" Yes, you can make some jokes about the me-decade, but it was a real idea that kids should understand about their own uniqueness. Nowadays, it's a given. Actually, it's worse than that! Not only are the little ones now all told they are brilliant, they are all in the upper 1% of future humankind; all baby Einsteins or Marie Curies.
These were approved by The Office of Child Development, Department of Health, Education, and Welfare, which funded the series of shorts.
Produced by Sutherland Learning Associates, Dan and Elaine Weisburd - Producers. It's copyright 1972 by the Sutherland Learning Associates, Inc. You can make out a number of familiar 70s era voice talent from Saturday morning cartoons.