Wednesday, September 11, 2019

Jimmy Hatlo "They'll Do It Every Time" Mutoscope Cards

Above image from The Eclectic Edwardian.

The Mutoscope was an early movie viewer, created in the late 19th century. They were in pavilions, arcades, and even men's rooms. The machine had a crank on the side of it and, dropping your coin in, you could turn the handle and watch a short movie.

Some of them were a bit risque.

They were also called "peep shows," and the way it worked was by

" ... quickly flipping though a book of still images on stiff card stock. One person at a time could use the machine, which was marketed by the American Mutoscope Company starting in 1895. A subsequent firm, International Mutoscope Reel Company, made all manner of penny-arcade machines in the 1930s and '40s, including ones that dispensed 5.25-by-3.25-inch cheesecake cards of young women in various states of undress. There are almost 300 different types of these cards—those in the Yankee Doodle Girls series are considered rare."

-- Collectors' Weekly

The Mutoscope people also printed collectable cards, depicting, for the most part, young women. There were also some other topics, like; Jimmy Hatlo's "They'll Do It Every Time."

Here are two dozen of the cards. All copyright Louis F. Dow, Inc. and copyright King Features as well. Most have a 1940s copyright date on them. The backside is completely blank. And the art appears to have been squeezed as best as possible onto this stock. Sometimes half of a line of print is knocked out, or a portion of the next card can be seen by the cut line. These were cheaply produced.  But the colors hold up well and they are still lots of fun to linger over. My guess is that Hatlo's longtime ghost Bob Dunn is the man behind the pen strokes here.

-- Edited from an original 7/25/17 blog entry.


David Hagen said...

Love these, Mike! Thank you!

Unknown said...

I have several complete sets of these ,32, card in mint condition if you have any interest in buying them let me know