$2,700,000 was appropriated by the congress in 1962 to launch a massive "Visit USA" program. Here are some of the actual Visit USA posters (always on the upper left of the drawings below) and some wonderful inky "additions" by prolific illustrator Bill Charmatz (1925-2005). These illustrations "supplement the posters of the United States Travel Service on these pages, to remind any latter-day Columbus of what he should be prepared to discover."
This originally appeared in HORIZON "A Magazine of the Arts," which was actually a slim, bimonthly hardcover published from 1958 to 1989, first by American Heritage and then by Boone, Inc. I believe the material here is copyright American Heritage.
Thursday, December 15, 2016
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