I was at the Arundel, ME flea market on Saturday morning where I bought a small pile of these old drinks recipes booklets. These are a lot of fun in terms of the models and the colors and layout. Most had drawings in them, and a number of them had some alcohol-related gag cartoons. Here are a few:
The Top 20 Drinks, which has
"HAPPY HOUR RECIPES
"Used by famous
"Bars and Restaurants."
This 8 page insert was published by Southern Comfort in 1976. Dig the hair and fashions.
The "How to Make Punches and Other Mixed Drinks with California Wines" has only the cool art and no photos at all. This 16 page guide was put together by the Wine Advisory Board. No date given.
As with these promotional ads, there is no artist credit. Truth is, it's most likely artists employed from the advertising firm that was hired to out this together.
More anon.
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