During the first couple of years I was sending cartoons to magazines, I was fortunate to be part of the Berndt Toast Gang, the legendary group of cartoonists in Long Island. Many hours of shop talk with fellow pros really helped me.
Some years ago, during a Berndt Toast Gang get together, I was sitting at a
table having lunch with some cartoonists. Valerie Costantino was there,
and we were, as usual, having an intense conversation about gag
cartooning. Valerie was always intense about cartooning, and it showed
in her quick, confident cartoon style. She was selling gag cartoons to
all of the top markets.
"What do you do when you don't hear back?" was the question.
should a cartoonist do if a month has gone by, and there's still
response to a gag cartoon submission? No rejection note, no email, no
phone call, nothing.
Do you wait, do you call, send a polite email? What?
I told her I wait 30 days, and if I don't hear anything, I assume that there is no sale.
There was some debate about this.
feeling then is the same now: if you are sending cartoons to magazines,
then you need to be a shark: constantly moving. If my batch of 10
cartoons does not sell at, for instance, the Wall Street Journal, after 30 days, then it's time to mail that batch to another business market.
miss Valerie, and those conversations with her about markets and how we
conduct our business. Cartooning is the only profession I know where
you're pals with your competitors!
Valerie passed away eight years ago. She had been battling cancer for years. I think of her
when I get asked questions about markets. Valerie was one of the many
great cartoonists in the Berndt Toast Gang.
We used to
go up to the New Yorker offices together. In 2004, her new comic
strip was ready to launch with the Washington Post Syndicate, and she
had cartoons in Reader's Digest and Harvard Business Review. I think it was just a matter of time before she got into The New Yorker.
My point, as I reminisce with you, my friend, is that we do not know how much time we're going to get. If you're going to cartoon, get on with it.
This is an edited version of a blog post I wrote on April 9, 2009.