Wednesday, October 28, 2015

The Value of Your Creativity

Wil Wheaton (Yes, just one "L.") who used to be on STAR TREK: THE NEXT GENERATION and now is a successful writer, with an outstanding blog, was approached by the Huffington Post. HuffPo loved this piece that he wrote on his blog, "Seven Things I Did To Reboot My Life."

HuffPo wanted the right to reprint his piece on their site. Wil Wheaton wrote about it here:
"you can’t pay your rent with 'the unique platform and reach our site provides.'"

Wil offers this succinct version of his conversation with the Huffington Post people on his Twitter. page. It went:

HuffPost: We’d like to publish a story you wrote! 
Me: Cool! What do you pay? 
HP: Oh, we can’t afford to pay, but EXPOSURE! 
Me: How about no.

That reminded me of this blog entry I wrote when Ariana Huffington sold her Huffington Post site for $300 million in 2011:

Should you give away your work for free?

If you do, then "free" is your price.

Hey, even if you do not want to work for free, there are people out there who have no problem asking you.

For instance: Here's a person who placed an ad on the Web for a cartoonist. It's from one of those services where people post job listings and then the lowest bidder wins. You don't have to read the whole screed, but the point is that this person isn't shy about telling you why he will only pay 5 cents for a drawing. So, here's the whole thing, as it was posted on a job board:

Title: 2000 Simple Line Drawings
Project ID: 686564
Budget: Under $250
Category: Illustration & Art
Description: Hi there, I'm working on an education project, and I need around 2000 simple line drawings of a variety of subjects: a dog, a cat, a house, etc. My budget is rather limited, so I am looking for a talented artist in the Philippines, India, or somewhere else where they won't mind working for about $3.00 per hour. When I say simple line drawings, I mean a simple vector drawing like this: or For a talented artist, with a drawing pad, I am sure you could complete each drawing in about a minute, so it works out to about $0.05 a picture. The reason I am asking for one person to complete the drawings is that I would like them to be consistent in style. I realise this is not a lot of money, but I am on a very limited budget and this is the best I can do. The ideal candidate is a natural artist who is super speedy and can plow through many drawings in a row. Working on this for 2 hours a day, it probably would take about 20 days to complete, so I am not going to propose an arbitrary deadline. If you are interested in applying, please respond to this image and include a few sample sketches. If you're quick, this should take less than 10 minutes. - a dog - a tree - a house - a simple landscape with a clock in the foreground showing a specific time (day) - a simple landscape with a clock in the foreground showing a specific time (night) (the final project will probably have about 10 of these, the purpose is showing different times) - a grandmother - a father - a washing machine - a $20 bill and other change - a car - breakfast I'll leave it at that. I'm just looking for super speedy line drawings in white, on a clear background. Obviously you can watermark the samples and I will not use them for any purpose other than evaluating you as a candidate. If you are selected and we come to an agreement, I would like full ownership of the works and a promise that you will not use them for any other purpose. If you think any of this is unreasonable, please get back to me with your thoughts and I will try to work something out that you think is fair. Thank you so much for your time, (I am traveling at the end of this week, so I will leave this posting open until I return on Monday 7 Feb)

You can't make a living (at least in the US and Western Europe) by making 5 cents a drawing.

But, let's say that just once you are going to give away your work. If you do, then you may be stuck "Free" becomes your price.

And that's what we are seeing with the HuffPo/AOL merger.

The Huffington Post, based on a business model of writers working for free, has been bought by AOL for $315 million. The unpaid content providers, the writers, want a piece of that. Ariana Huffington, who started the site, will not share the payday. A memo went out telling the writers that the only change will be that there may be more people reading their work than ever before:

"Your posts will have an even bigger impact on the national and global conversation. That's the only real change you'll notice - more people reading what you wrote."

You know the old saying: But people DIE from exposure!

What's the difference between the person who wants 2000 drawings and Ariana Huffington? Not much. They are both looking for something for nothing.

It's up to you whether your say yes or no to a potential client who asks you to work for free. If the client is from a money-making operation, then they are able to pay you. More than that: they should recognize the value of your work.

If they do not, smile and move on.

Unless you have a day job and can afford to work for free.

Related: If You Give Away Your Cartoons for Free, You Won't Make a Living as a Cartoonist

Related: Working for Free Business Model

And Ted Rall has a good cartoon about the merger.

So does Matt Bors.

A hat tip to my pal David Jacobson for cutting and pasting that appalling job offer from a job board. I wish it was unique, but those kinda requests are out there every day.

-- Edited from a February 11, 2015 blog entry.

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