Thursday, April 21, 2016

#NetflixFAIL Contest: They Want Your Art for Free and All Rights

Netflix has an art competition. There is no prize for winning. They get all rights to anything you send them, win or lose.

I wrote about this on social media yesterday. My friend Jim Keefe also picked up the ball and did the same. We both tweeted about it too. Jim got an answer:

This wretched practice is reprehensible. Netflix is a profit-making company that spends millions on creatives to make new content. Did Kevin Spacey get paid for HOUSE OF CARDS? Of course.

A contest offers prizes. There is no money prize in Netflix's competition, not even a large plush toy like you would win in a carnival, just "bragging rights." 

And since it's only for amateurs ("We're not looking for professional work."), then it's okay? No. Creative people deserve compensation. 

The funny thing about this (and it's both funny-ha-ha and funny-weird) is that the same day I got an email from the Netflix about the "contest," I had, just hours earlier, canceled my DVD rental plan. I have no idea if they are connected. 


The Value of Your Creativity

Post #5417: "I'll work for exposure if i want to, and you guys can keep sitting around waiting for your cheque."

"I Am a Famous Writer and I Want You to Draw my Graphic Novel for Free"

The Netflix contest copy on its blog as of this morning:

Your Chance to Design Our Fall Mailers!

Over the past few months, we’ve been blown away by the mailer drawings coming our way. In fact, it’s inspired us to offer you – our talented subscribers – a chance to have your art featured on the fall envelopes!

Here are the guidelines:

  1. We’ll be sending these mailers nationwide during September and October. Themes like back-to-school, fall, and Halloween are all fair game.
  2. The outside of our mailers has three colors (a red background with black and white artwork), so keep in mind that colors will be reproduced in greyscale.
  3. We respect copyrights, so please keep images generic and avoid licensed/specific characters.
  4. To spare you from digging out a ruler, the approximate amount of space you have to work with is 7.75” x 5.635" – and keep in mind that there’s a barcode and a cutout to work around.
  5. Be whimsical. Be scary. Be sentimental. Show us what you’ve got!
  6. Electronic submissions should be either vector format or high-resolution (300dpi) images to allow for best reproduction.
  7. If your submission is not electronic, please do your drawings on a white background.
  8. We will accept submissions via paper or email. Each submission must be accompanied by this signed form, which you can email to Physical submissions should be mailed here:Marketing at, P. O. Box 49021, San Jose, CA 95161-9021 and the print version of the form may be downloaded here.
  9. To meet our printer deadlines, we need to receive your art by midnight on May 16, 2016. Artists will be notified by May 31, 2016.


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