Thursday, September 21, 2017

Midcentury Modern Graphics: Modern Home Laundry Planning Guide 1961

Here are all of the great graphics from the Modern Home Laundry Planning Guide. It's copyright 1961 by the Hamilton Manufacturing Company in Two Rivers, WI. This oversized color brochure (8.5" x 11") is still vibrant more than 50 years later. There is no filter on these pics. As always with these kind of advertising promos, the artist or artists is uncredited. 

The Hamilton Manufacturing Company started in 1880 as a wood type factory. By the turn of the century, the

" ... company grew and expanded its product line to include type cabinets and other furniture useful in the press room, then to furniture for dental and medical offices and labs, drafting tables and furnishings, and the first gas-powered clothes dryer. Forging ahead with the technology of new materials, the company switched from using wood to using steel to manufacture furnishings in 1917. The company changed its name to Hamilton Wood Type Manufacturing, and today is known as Hamilton Laboratory Solutions, manufacturer of laboratory furniture and fume hoods."

You can go to Two Rivers, WI and visit the Hamilton Wood Type and Printing Museum, where the above quote was taken. Its line of drafting tables are still coveted today.  

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